User Interface & Shape Design

Developed proposals for a new product focused on the “Multi Mulher” customer and provide an easy and functional experience to use the washing machine. We developed new icons based on clean and friendly design and updated typography definitions and conducted Side/Back panel analyses to improve accessibility and user experience.

Side panel analysis Easy to lose focus and great experience at the usability. Split the user’s attention between both sides.

Back panel analysis Does not meet all of the user’s stature.

Through panel analysis focused on ergonomics, marketing panel position, and research, we conclude, the best solution would be to reallocate the panel to the front face of the machine. It provides better usability and brings a great experience for a variety of consumer profiles.

ILLUSTRATOR, PHOTOSHOP, and INDESIGN are welcome for graphics development as well as research tools and 3D software for modeling and rendering.