A new blender development for SEMP company aimed at leverage a segment that grows 8% per year and we were not yet present. And it worked! Through research and robust development processes, we create this new propose where I was responsible for the transition process between Design in Brazil and mass production in China, regrding the product, packagind and graphic development. Besides, we were supported by PrimataCriativo company to absorb all demand.

Packaging Design •Shape Design • Graphic • Color • Typograpy

We developed a product which became robust and raised the SEMP brand perception in the small home appliances market, as well as a great impact at the point of sale.
The product presents itself in faithful alignment next to the values of the SEMP brand, showing the consumer power, ease of use, elegant and imposing design. In this connection, it fits the decoration of Brazilian kitchen.

ILLUSTRATOR, PHOTOSHOP and INDESIGN are welcome for graphics development as well as Solid Edge and Keyshot for 3D.

ROBUST • PERSONALITY • SOFT SQUARE